Where to Buy Sex Toys Online in 2025: 27 Best Online Sex Shops

In 2025, brands are stepping up with exciting ideas that meet all kinds of needs and preferences. A recent survey shows that more than 70% of people want toys with smarter technology and eco-friendly materials—and the latest designs don’t disappoint. The world of sex toys is changing fast adjustable steel cock ring 3 in 1 high frequency vibrator, and 2025 is shaping up to be a year of exciting updates. From smart app-controlled devices that connect couples over any distance to new generations that improve old models bubble anal vibrator, the latest innovations make it easier than ever to find something that suits your style. Whether you’ve been exploring for years or you’re just starting out 10 speeds vibration bullet, there’s no better time to see what’s new in the world of sex toys.

Oil-based lubricants are not just unsafe for use with condoms but can also interact badly with toys made of soft plastic or rubber, causing the devices to disintegrate or to leach chemicals (PDF). Silicone lubricants are great for anal play, but unfortunately they interact negatively with silicone toys. Our testers found that the toy fits nicely in the palm of the hand and is small enough to tuck into a travel bag or hide in a drawer. The tapered oval shape fits nicely against the vulva, with vibrations focused at the tip of the toy for clitoral stimulation. The toy is also flat enough (about 1 inch thick) for easy positioning between bodies during intercourse.

Indigo Stray Conger ak hot male masturbate toy, LMFT, a certified sex therapist, previously recommended this popular model to SELF for its lower price, waterproof design, and intense settings. The long handle and larger buttons make it easy to use, especially for beginners. Designed to be worn between your fingers, the Fin is an easy-to-grasp sex toy that can stay discreet during sex, Lisa Finn, sex educator with sex toy store Babeland, tells SELF. “You don’t have to worry about it slipping from your hands as you play, which is great for mobility and accessibility as well as keeping it from being obstructive or in the way,” they say. It’s also water-resistant, USB-rechargeable yuko pocket pussy, and has three low-intensity settings that you can explore by pressing its only button. Look no further than a bullet vibrator—the lipstick-shaped We-Vibe Tango X is tops.

As stressed before, wearing the sleeve was straightforward, and it only took a few seconds to get everything well positioned. In addition, the material was stretchy, making it easy to wear it regardless of your size. While users report a firmer look and feel on their penis after extended use of penis pumps, there’s no guarantee of long-term girth or length growth. Hydromax Bathmate’s series performed well among the hydro pumps we reviewed. The water-powered model promoted an even suction development, putting the least stress on your member during the pumping process. Meiki no Syoumei05 Zhang Xiao Yu’s single-hole build was another highlight of the review.

We value and respect each other and believe as a family we can make a difference in people’s lives through our products, education, support and love for one another. SELF’s former commerce editor adores this vibe from sexual wellness company Maude, which blends an egg, finger, and wand vibrator in one. Its three intensities make it a straightforward choice for beginners, but there’s more to it than meets the eye. “The lowest vibration is a warm, rumbly sensation; the middle ramps up in fluttering; the highest intensity is eye-poppingly strong yet simultaneously gentle three o ring collar with chain,” she previously wrote in her review.

Can we honestly deem a high-end diffuser worthy of your hard-earned cash if it’s never been tested on curls? We’re proud that our staff spans a wide range of ages, skin tones, hair textures, genders diamond anal vibrator velcro ankle to wrist restraints with bowknot, and backgrounds, which means that we are able to fairly assess any beauty product that comes into the beauty closet. You might be searching for a face cream to address persistent dryness or a new nail product to add to your Sunday self-care routine; you may simply be browsing around for the latest launches to hit the hair market. No matter what you seek or your individual needs and concerns, Allure wants to ensure that you love anything we recommend in our stories. We believe that having a diverse team of writers and editors—in addition to the wide range of outside testers and industry experts we regularly call upon—is essential to reaching that goal.

Each material is a bit different, which has its own pros and cons. Classic, uncomplicated, goes with everything, and gratifying with minimum effort. Everyone should own a bullet vibrator; expect that as the slogan for my presidential campaign one day. Rest easy knowing your order will arrive to you in a container that will give zero nods to what’s inside. Remember, if it becomes an issue, just assure your partner that toys aren’t meant to replace the attachment or attraction you have for your partner. You should also consider adding a pair of Kegel balls to your toy collection for handsfree vibration and strengthening of your pelvic floor.